1. The way you get links over time.

That looks ugly and not good. To get ranks get links this way:

Not the very specifics of the graph down to minimum detail is important but the difference between the two graphs. The big clear difference, the way you get the links.

One weird like 1000 links in few days, then nothing for weeks, then again some links for few days, then nothing or a lot... and so on, completely unorganized approach.

The good way is clear, it's showing clearly to search engines that the site is getting links regularly.

Search engines do look at how your website gets links over time - what I call the linking pattern.

So the way you get links should look like the right way - not the other one. I'm not mentioning any numbers or specifics here like get 15 link exchanges and 30 one way links per week or anything like that. You just focus to have your "linking pattern" as much as possible as graph number 2. That's my point here.

For specifics you know I say 15-30 link exchanges daily is great. No specifics for one way links just of course like I mentioned to not get like 1000 one way links on a single day and then nothing for an entire month.

2. The pages you link to.

Now obviously it's your homepage that's going to have the most backlinks. But there's a better way to do it than just getting ALL backlinks pointing to your homepage.



That's not the right way. It's strange and weird that all the backlinks you have point to your homepage.



The right way is that after some time you get links pointing to your other pages of your website as well, and preferable not to contact us pages (or other "useless" pages), but to your blog post pages, articles, and useful content. Do this not too often but still keep doing it.

In second graph you see that most links point to homepage, yet other pages too did get some links even though little they did get...

3. The anchor text you use.

To do this right the very first step is doing proper keyword research. Plus you should find more than 1 keyword you want to rank for, or else create variations of the keyword like say it's dog food

Then create variations to have more than that one keyword:

dog food on sale
cheap dog food
adopt a dog
etc etc

Because the wrong way to get links is when you use always same anchor text as graph is showing you.

That's strange and weird that all (or almost) backlinks your website has, all have same anchor text. For you it's not strange maybe, for me neither heck we don't care but search engines think there's something strange there.

So...

Every now and then - but not often, yet keep doing it, change the anchor text of the links...

You can use this formula:

Say you want to rank your website for only 1 keyword.

60% of the time use the keyword in the anchor text, while 40% of the time use the keyword variations. Or better still find more than one keyword, and instead of keyword variations use them 40% of the time.

Does this makes sense to you?

Again that's not a rule, it's just a guideline to give you an idea how often to change anchor text.

The big idea here is that if you could look at all the links you have - they should not be all (or almost all) with same anchor text.

4. Getting links from differnt domains.

Remember these four strategies are crucial, the most important. If you do these right you'll get high rankings and you be doing SEO the right way - that means you also avoid penalties, etc.

This one is also very important to increase your website rankings.

You want to get links from unique websites, different domains therefore.

This is easy to explain. 15,000 backlinks all from the same domain won't help you that much. Google will only give you credit for some 100 of them.

So it's suggested you don't go buy those packages (called Site Wide links) which promise you thousands upon thousands of links - all from same domain - because Google like I said will not give you credit for all those backlinks.

This fourth strategy should also help you to understand that you should not waste time submitting a ton of different urls to sites like Digg.com. One backlink from each website is good. Find other unique domains.

You might think but when doing article submission we're submitting always to same article directories. The point is with article submission other webmasters pick your articles and put them on their website as well giving you more one way links... so that's good to do.

So this fourth technique is useful to avoid wasting money on Site Wide links and time submitting or getting links from same domain.

Most people do this technique the right way.

There you have it!

Karl Sultana

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