Removing
useless words from meta tag title and make it more compelling - to
increase the CTR (Click through rate) from the search engines because
the meta tag title appears in search engine results.I suggested the use of ALT
tag on his picture so that when people search for his name in Google
Images they'll see his picture - because from Google Images you too get
traffic.Use
nofollow tags on links lke terms of service, privacy policy that appear
twice on the same page... to avoid giving these "useless" pages
pagerank. Starting a blog since his website is just a one page site - the other
pages he has are not linking to each other creating an authority type
of content sites - so by starting a blog and adding content on it -
he'll be able to add content easily and quickly.