"I'm a controversial figure: my friends either dislike me or hate me."
Oscar Levant

It can be effective if you answer YES to any of the following:

* You know how to write content that other people will link to it... means content that attracts people, interesting enough that a ton of other people link to it.

* You can do the above very often.

Link bait is a great way to get great links - but as you can imagine it's also not as easy as it may sound.

How many of you can (especially if English is not your first language) sit down and write something so controversial & interesting that others will link to it?

There is no doubt in my mind, if you can create that content that people will LINK to - it's the one of the best backlinks (one way links) you will get!

Even though if you are good at that, you need other link building methods... so you also get links with anchor text of your choice. With link baiting other people will like the article you've posted in your blog so much that they'll link to it from their website.

This is easier said than done - especially now that folks read information at lightning speed on the net.

Give it a test! Maybe you are talented...

But link baiting is great way to get one way links - one way to start is to look at social or story sites like Digg or Shoutwire stories. Check out which stories got the most hits, the top stories in your niche. What they are writing about that you can "copy"?

If in the SEO niche one of the hot topics IS maybe an article controversial about pagerank. You can write one yourself on that topic - making it better.

And always make it easy for other people to link to your site. Put a Link to us page if you are going to use this method. I suggest you at least try to see if you can get some ideas and write something you think is controversial & interesting.

You do not have to get it right - just test it out, and see how it goes. Maybe you won't get links instantly, you may need to write 2-5 articles first. But after all content is all good, so you are not "wasting" any time by testing this method out.

Of course you just put the article on your website or blog. Your site should be getting traffic of course for this method to get you results.

If you are creative, you get ideas quickly this is for you! Give it a go!

Either case, adding content is something you should do to your website, so next time instead of writing an article or a tutorial write something INTERESTING and CONTROVERSIAL.

Finally submit that same article to article directories. If you've done it great, link baiting technique will reward you with a lot more links than a "normal" article.


Karl Sultana

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