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What's a three way link exchange? There is the normal link exchange where one webmaster exchanges links with another. That's also known as reciprocal link exchange or reciprocal linking. Is it effective? Yes, if you use other link building methods with it, No if you solely get links by doing link exchanges.

So a thee way link exchange is slightly different. One example of this is when you have multiple websites. You ask a webmaster saying, please link to my website (Site A), in return I'll link back to you from this website (Site B).

The results: You get a one way link to Site A.

So three way link exchanges make use of multiple websites.

Another example of this is the opposite, you get a request from someone instead of sending a request. He puts your website on his site (Site B) and you link to his other site (Site A).

Now in the first case, when you have two websites, one will get one way links the other will sacrifice links (gives away pagerank, etc).

Here's when you should reject a three way link exchange. If someone asks you to put his site on yours, and he will link back from another site do not accept if he places your link on a plain web directory (those directories with nothing but links). Reject too if of course the site or one of it's pages is not indexed.

You have to check those two apart from the rest as most important - because there can be folks who just buy a second domain for the linking - they just put links on it, use it for 3 way link exchanges. That is a site that sucks!

Most often people who ask for 3 way have their main site which they want to get high ranks for - so they get links to that. Then they have some other site or more than one which they just use to link back. The site they link back are of low quality in most cases.

That's why I always check to see if my link when doing three way link exchanges is going to be on a quality site. Are they getting links to the site or adding content - you can check that, if they are gtting links it should be indexed. I don't want my link on a site they are using just for the sake of putting tons of links on it.

This type of linking needs more things you have to check before doing it.

Karl Sultana

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